Amber van Bakel, Business Developer & Procurement at Duynie, plays a key role in expanding into new markets. With her expertise in co-product valorisation, she helps strengthen co-product partners relationships and implement innovative solutions to optimise value.

"In new countries we work towards greater professionalisation and optimisation of co-product handling. We aim to change the perspective of co-product valorisation and create more value." – Amber van Bakel

Creating value across borders

Expanding into new countries allows Duynie to better serve co-product partners with a consistent, high-quality approach across Europe. We are the only co-product company with such a broad geographical scope, offering a unique combination of procurement, quality assurance, supply chain management, and sustainability support. This enables us to optimise our service level in every country we operate in.

A key focus for the coming years is strengthening our local presence. Establishing and growing dedicated Duynie teams in various European countries enables us to:

• Build strong relationships with local co-product partners, helping them generate higher value from their co-products.
• Ensure reliability and efficiency, unburden co-product partners and guaranteed co-product off-take by means of seamless logistics and supply chain solutions.
• Innovate and seeking the highest-value applications for co-products, whether in energy, feed, pet food, or even food production.
  
  

"By working closely with co-product partners, we help them optimise the value of their co-products through our specialised services. Whether it’s quality assurance, logistics or sustainability support, we ensure that these products achieve their highest potential in the market." – Amber van Bakel

From vision to reality: Duynie’s growth in Europe

A recent success story that illustrates this strategy in action is Duynie Romania. Over the past year, the team has worked towards building a local presence, establishing a dedicated team and office in Romania.

"We’ve worked towards setting up Duynie Romania for a long time, and now we have a local team and office. It’s exciting to see our expansion strategy come to life." – Amber van Bakel

In new regions Duynie introduces new standards and opportunities. This is particularly evident in brewing, where yeast is sometimes treated as a lower residual stream rather than a premium feed ingredient. By demonstrating its value, we improve quality, enhance sustainability, and generate higher economic returns for co-product partners.

The power of collaboration

Market expansion is a team effort. It involves expertise across business development, procurement, nutrition, sales, quality assurance, supply chain, sustainability and finance. This close collaboration ensures that as we grow, we maintain Duynie’s high standards of reliability and innovation.

"All departments play a role in Duynie’s expansion. From business development scouting opportunities to supply chain ensuring smooth logistics – it’s all about working together." – Amber van Bakel

Duynie’s entrepreneurial mindset and hands-on mentality are the driving force behind its success. Unlike large corporations, we remain agile and solution-focused, always looking for the next opportunity to add value.

Looking ahead to 2030

By 2030, Duynie aims to have a strong presence in the most important European markets, providing full-service solutions across the continent. This strategy requires bold steps, strategic partnerships, and continuous innovation, but our history demonstrates we are ready for the challenge.

"We want to maintain Duynie’s no-nonsense approach, even as we grow. That’s part of our identity, and it’s what makes us successful." – Amber van Bakel

At Duynie, we don’t just talk – we do. Our practical, results-driven approach has fuelled our success so far, and it will continue to drive our expansion across Europe.

As part of the Duynie project team, Amber contributed to the establishment of Duynie Romania, one of the company’s most recent market expansions. 'It’s amazing to see how we’ve built a local team that started to create new opportunities for co-product valorisation in a region where these products are sometimes still undervalued.

For Amber, working at Duynie means taking initiative, spotting opportunities, and making an impact. “We have the freedom to explore new markets, challenge old ways of thinking, and build something meaningful.”